Thanks to innovation in technology, point of sale marketing has become hugely popular in recent years. You only have to look at Camelot’s Lotto video POS terminal to see that. Well, here’s a further development. The video fridge.
This new and innovative transparent LCD screen upright fridge from Catertherm now gives retailers the opportunity to display an advertising message on an ever changing basis at point of sale. The fridge door screen, often featuring just a static branded message now comes alive with movement and optional sound.
The transparent screen fridge door enables outlets to display product offers, company branding and much more on what is traditionally wasted space. Selecting a drink or chilled product from the retailer’s fridge has never been more exciting.
For the venue, this now becomes a profit centre in its own right in being able to influence the consumer at the final decision point. This is even more relevant for the pub and club trade where waiting customers can be treated to relevant content in the serving area.
The freestanding refrigerator, designed and manufactured by world leaders, LG, even has a built in speaker and motion sensor, enabling sound to be played when anyone passes the fridge. We hasten to add, this facility can be switched off if not appropriate. The sensor also makes the screen totally transparent if people are stood choosing the products that are inside the fridge.
There is no doubt, that with so much competition in the hospitality industry, this is a product that will certainly give your venue the edge and ensure customers remember the experience.