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How To Get Your Customer’s Attention – Without Really Trying

In off-line retailing, it’s a fact that, according to on-going research, around 70% of purchasing decisions are made on the spur of the moment, after entering the outlet. ‘Bricks and Mortar’ Retailers including bars and clubs etc. are, therefore, constantly looking at ways of presenting their ‘offer’ to compete against ‘online’. Using Point of Sale (POS) material is one way. However, In the past few years, we have seen an increasing amount of ‘visual clutter’ […]