Walk into any retail store today and you are faced with a myriad of advertising messages, all coming at you from different directions. There’s ceiling danglers, shelf wobblers, dump bins, window clings and of course the ubiquitous in-store live promotion.
All giving you the feeling of ‘being under fire’ as soon as you walk in.
The hospitality trade on the other hand has preferred a much less ‘in your face’ approach.
Sure, there’s pavement A Boards, Feather flags, sailflags, pull up banners, and tear drops but traditionally the sector has largely relied on chalkboards, menu clips, table talkers and digital signage to get the message across.
Now all that has changed with the introduction of the video cooler from Catertherm, a free standing commercial fridge that displays a video advertising message – complete with (optional) sound, without blocking the products on view.
Point of sale promotional ideas don’t come much brighter than this.
Thanks to innovation in technology, POS marketing has really taken off in recent years. Where previously, customers were faced with a single static branded message, today the use of video now brings the whole message alive with movement and (optional) sound.
Located on top or under the counter, this new and innovative 32” upright cooler gives outlets the opportunity to display an ever-changing advertising message at point of sale. The cooler comes complete with a transparent screen fridge door that enables outlets to display product offers, company branding and much more on what is traditionally dead space.
Selecting a drink or chilled product from the retailer’s fridge has never been more exciting.
For the venue, this can now become a profit centre, in its own right. From an opportunity to sell advertising space in high footfall areas to increased sales by influencing the consumer at the final decision point.
This is even more relevant for the pub and club trade where waiting customers can be treated to relevant content in the serving area. It is also ideal for the smaller retailer who has limited space or for use at an exhibition as an incentive for visiting your stand.
The freestanding refrigerator, designed and manufactured by world leaders, LG, even has a built-in speaker and motion sensor, enabling sound to be played when anyone passes the fridge, a facility that can be switched off if not appropriate.
This proximity sensor also automatically switches from ‘advertising mode’ to ‘see through’ if customers are choosing the products inside the fridge.
Our digital fridge, really is a game-changer as far as customer engagement is concerned. The media can be added and updated remotely via a built-in Wi-Fi connection or on – site using a portable USB device. This enables the user to easily change menus, introduce new offers or show relevant advertisements to coincide with timely campaigns.
It also looks good, being both attractive and practical. The slim design, just 600mm wide x 510mm deep and 900mm tall and minimal styling ensures the cooler fits in any compact space as well as stand out as a counter-top.